Registro Vanguardia
Marcela Aguirre
Vice President of Digital Communications, National Immigration Forum, National Immigration Forum
Aguirre represents a new generation of Latina communications leaders — data-smart, mission-driven, and fluent in the mechanics of digital mobilization. At the National Immigration Forum, she drives national visibility on immigration policy, builds sustainable digital fundraising pipelines, and expands the Forum's reach among diverse stakeholders. Her work sits at the intersection of storytelling and systems — making digital spaces accountable to real lives.
Narrativa
Marcela Aguirre convierte historias en movimientos. Como Vicepresidenta de Comunicaciones Digitales en el National Immigration Forum en Washington, D.C., dirige campañas que traducen la complejidad de la política migratoria en narrativas que mueven a las personas, literalmente, desde sus pantallas hasta los pasillos del Congreso. Nacida y criada en El Paso, Texas, lleva la frontera en su trabajo: la comprensión de que las historias más importantes las cuentan las personas que las viven.
Aguirre believes that stories can be scaled — but only when built on trust, data, and authentic narrative. She sees digital communications not as broadcasting but as bridge-building: connecting the lived experiences of immigrant communities to the policy conversations that shape their futures.
Clave Anímica
People show up when they feel seen.
Por Qué Pertenecen
- Leads national immigration advocacy through digital mobilization at scale
- El Paso native bringing borderland truth to Washington's policy conversations
- Represents the communications infrastructure required for hemispheric reform
- Embodies the ecosystem's belief that narrative is not decoration — it is evidence
Vector de Legado
Marcela Aguirre is building the communications architecture that translates community truth into national momentum. Her work lives in inboxes and algorithms, but its echoes are real: policy shifted, stories centered, communities organized.
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