BeNeXT Launch — SXSW Sponsorship at La Peña
When BeNeXT Global launched at SXSW, Tito's stood with us as a hometown Austin sponsor. The company's philosophy — turn spirits into goodness in local communities — translated into a three-day institutional takeover of La Peña Art Gallery on Congress Avenue, where BeNeXT introduced itself to a hemispheric audience for the first time.
Tito's joined Pepsi and Jarritos as a co-sponsor of the three-day SXSW launch at La Peña, contributing the production scale and brand presence that allowed the launch to reach more than 2,800 participants across the SXSW week. The sponsorship reflected the same institutional philosophy that has driven Tito's $200M+ in nonprofit giving: local community impact at meaningful scale.
Production sponsorship for one of the foundational moments in BeNeXT's institutional life. A relationship with Austin's most consequential craft-spirits brand grounded in the same conviction that animates Tito's broader philanthropy — that institutional support at the local level is the durable kind.
