BeNeXT Launch — South by Southwest
SXSW was the cultural week that launched BeNeXT Global. The convergence of technology, film, music, and education in Austin gave a new hemispheric institution the audience, the rhythm, and the institutional surround it needed to step into public life, and SXSW EDU has continued to feature BeNeXT's approach to leadership development since.
BeNeXT took over La Peña Art Gallery in downtown Austin for three full days during SXSW, a pop-up institutional space layering art exhibits, live music shows, and the founding informational sessions of BeNeXT Global. The production reached 2,800+ participants drawn from the broader SXSW week, and was co-sponsored by Pepsi, Tito's Handmade Vodka, and Jarritos.
The public launch of BeNeXT as a hemispheric institution. SXSW has remained a touchstone in the institutional voice, the moment BeNeXT chose to step into the world, and the cultural frame that made that step legible to thousands of people at once.
